Any image. A logo on a clear or plain background looks best.
A mascot, a photo, a pattern. Wide pictures fit best. A boarding pass has no room for one.
Automatic picks black or white, whichever reads better. Your own text and label colors show in Apple Wallet; Google Wallet chooses its own.
Each line has a small label and the text under it, like "Member" and "Maya Okafor".
Rules, opening hours, how to reach you.
The code is made for you. It opens that customer's card when a staff phone reads it.
Write {serial} where each person's own number should go. Every copy of the pass then has a different code.
{serial}
Words in braces are filled in for each person: {name}, {serial}, and on the cards that count, {stamps}, {goal}, {left}, {reward}, {rewards}, {balance}, {status}.
{name}
{stamps}
{goal}
{left}
{reward}
{rewards}
{balance}
{status}